Chapter 15: The Cardinal Rule of Behavior Change
“The 4th Law of Behavior Change is make it satisfying.”
“We are more likely to repeat a behavior when the experience is satisfying.”
“The human brain evolved to prioritize immediate rewards over delayed rewards.”
“The Cardinal Rule of Behavior Change: What is immediately rewarded is repeated. What is immediately punished is avoided.”
“To get a habit to stick you need to feel immediately successful—even if it’s in a small way.”
“The first three laws of behavior change—make it obvious, make it attractive, and make it easy—increase the odds that a behavior will be performed this time. The fourth law of behavior change—make it satisfying—increases the odds that a behavior will be repeated next time.”
I am I need to make my behaviors more satisfying, if they are going to become automatic. I have attached a reward to them.
I love the “move an object from one jar to another” idea. Every time I do one of my new habits, I will put a rock in the jar.
My husband and I have decided to get new furniture in our living room. I am connecting the purchases to positive behavior change.